There are a number of target audiences for GSR cards, these could be the under served or under banked communities (those that struggle to join the financially included communities), this segment of the market has been targeted by a number of Prepaid Card products over the years and to date no one has dominated this sector, in fact a number of programs have had to diversify their marketing approach as they have struggled. 

European Prepaid have insights and understanding of what has worked and what has been less effective, if you choose to work with us then you will benefit from this knowledge and hopefully learn form others potentially expensive mistakes.