European Prepaid believe that to make a program successful there needs to be a differentiation that the audience will understand and appreciate. The choices a program makes can be the reason that their card is used instead of a competitors card.
The options for VAS are numerous and complex, European Prepaid have teamed up with multiple suppliers over the years from discount schemes, cash back programs, insurance products and competition providers.
Some of these services can be used to dramatically change the behavior of your cardholders once you have attracted them to take your product. A great example is entry into competitions for loading or spending a certain value. In the grand scheme of things this can be a great incentive to your base, everyone likes something for nothing. The key to any value added service is the perceived value to the users not necessarily the retail value.
If you are looking to add something extra to your program or want some expertise in defining a product please contact us to find out more.